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TikTok Search Ranking for Brands in 2025 - What I learned from analyzing 72k videos

I ran 8000 searches in 100 product categories to understand what works in TikTok SEO in 2025. Here’s what I found.

TikTok Search Ranking for Brands in 2025 - What I learned from analyzing 72k videos

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If you're a brand looking to get in front of potential customers actively searching for your products or services, understanding how to rank your videos on TikTok search is crucial. In this report, I share insights from my analysis of 72k videos across 100 Ecommerce categories to help you rank your own videos in TikTok search results, or find the right creators to partner with.


- Alessio, Founder at ShortFormData