Hashtags still have a place in TikTok SEO. Especially if you have a smaller brand or profile, they can send signals to TikTok that your videos are talking about specific topics, and can help you associate with other videos that use similar metadata.
If you're targeting a broader niche or market, you will find our Keyword Research feature very powerful for refining your hashtag strategy.
Some videos are absolute winners on TikTok search. We regularly see big and small creators with a few videos that rank for 20+ keywords in specific niches, and stay there for months or even years. Here's how you could learn from them.
In addition to hashtags data, we provide a full suite of features and insights for TikTok SEO. Here are some of the key things you can explore:
Find the best keywords to target in your niche and see how they perform.
Learn about which videos are ranking high for keywords in your specific niche.
Access detailed information on high-performing videos to learn what works and what doesn't.
Understand which hashtags to target to enhance your videos' metadata profile.
Discover which creators are ideal matches for partnerships and collabs.
Identify underserved keywords with low competition or stale content.
See when ranked videos were created and how long they've been there.
See videos that are ranking high on search for each keyword in your niche.
