Analyze any keyword in detail
Keyword research on TikTok is extremely time consuming when done manually. We automate the process for you, and in just a couple of clicks you can get:
- Top-ranked videos for any keyword in your niche or market.
- Keyword Difficulty helping you understand how tough the competition is for that keyword.
- Content Stickiness which is an indication of how long videos tend to stay ranked for that keyword. This helps you identify stale content, which can represent an interesting opportunity to create a refreshed perspective on the topic.
- Top creators and hashtags based on how frequently they show up in the top 10 search results for the keyword.
- Performance metrics like potential views, engagement metrics, and much more on a video-level.

Generate keyword ideas for your niche, market, product or service
See what people are searching for in your niche or market. Get a list of the top 70-100 keywords that TikTok associates with your niche, and see detailed information about all of them and their top-ranked videos. For example, you can access:
- Related keywords list with TikTok's search suggestions based on the top current user searches in your niche.
- Keyword metrics like keyword difficulty, content stickiness, potential views, to help you quickly filter on the keywords that are most relevant to your content strategy.
With this data, you can easily identify content gaps, find new content ideas, and understand what your target audience is interested in based on TikTok searches. This is a great way to build a data-driven content strategy that places your brand at the top of TikTok search results.

Target the right keywords to get your content found
TikTok Search is a fast-growing search engine, and the right keywords can help your content get discovered by the right audience. With our TikTok Keywords Tool, you can:
- Filter keywords to spot content gaps that you can leverage to create content with the highest chances of getting ranked in search results.
- Understand competitor positioning for any keyword, to decide whether to copy or diverge from their strategy.
- Compare metrics over time by running searches in different dates, to spot new keywords and content opportunities to target.

Find top ranked creators and brands
If you want to partner with creators that are already all over TikTok search results for specific keywords or niches, we provide a simple overview of their placement in search results, including:
- Creators with the most appearances in a keyword or niche based on related keywords lists.
- Creators with the most unique videos ranking in search results for a specific keyword or niche. Sometimes creators have many videos ranking for multiple keywords, or just a few well-optimized videos that are all over search results.
- Creators with the most viewed videos that rank for specific keywords to identify who has achieved maximum exposure in terms of views.
- Creators with highest engagement in videos that rank for specific keywords, to spot opportunities for partnerships with highly engaged communities that also rank well on search.

More than just Keywords Data
In addition to keywords data, we provide a full suite of features and insights for TikTok SEO. Here are some of the key things you can explore:

Keyword Data
Find the best keywords to target in your niche and see how they perform.

Search Results
Learn about which videos are ranking high for keywords in your specific niche.

Video Insights
Access detailed information on high-performing videos to learn what works and what doesn't.

Hashtags
Understand which hashtags to target to enhance your videos' metadata profile.

Top creators
Discover which creators are ideal matches for partnerships and collabs.

Content gaps
Identify underserved keywords with low competition or stale content.

Creation trends
See when ranked videos were created and how long they've been there.

Video examples
See videos that are ranking high on search for each keyword in your niche.