Find TikTok Keywords for your market or niche

Use our proprietary SEO metrics and reliable Search data to find valuable TikTok keywords insights.

• Keyword Difficulty Understand how hard it is to rank for a keyword based on the competition and metadata strength of top-ranking videos.
• Content Stickiness Analyse how long videos stay ranked for a specific search term. Identify stale content where a refreshed perspective can take the top spot.
• Top Search Results Access the top-ranked videos for any keyword in your market or niche to understand what is currently winning in search.
• Competitive Insights Identify the top creators and hashtags that show up most frequently in the top 10 search results for your target keywords.
• Video-Level Performance Analyse granular performance metrics - including engagement metrics, metadata optimisation and content relevance - to inform your content strategy with hard data.

See what people are searching for in your niche or market. Get a list of the top 70-100 keywords that TikTok associates with your niche, and see detailed information about all of them and their top-ranked videos. For example, you can access:

• Related keywords list with TikTok's search suggestions based on the top current user searches in your niche.
• Keyword metrics like keyword difficulty, content stickiness, potential views, to help you quickly filter on the keywords that are most relevant to your content strategy.

With this data, you can easily identify content gaps, find new content ideas, and understand what your target audience is interested in based on TikTok searches. This is a great way to build a data-driven content strategy that places your brand at the top of TikTok search results.

TikTok Search is a fast-growing search engine, and the right keywords can help your content get discovered by the right audience. With our TikTok Keywords Tool, you can:

• Filter keywords to spot content gaps that you can leverage to create content with the highest chances of getting ranked in search results.
• Understand competitor positioning for any keyword, to decide whether to copy or diverge from their strategy.
• Compare metrics over time by running searches in different dates, to spot new keywords and content opportunities to target.

If you want to partner with creators that are already all over TikTok search results for specific keywords or niches, we provide a simple overview of their placement in search results, including:

• Creators with the most appearances in a keyword or niche based on related keywords lists.
• Creators with the most unique videos ranking in search results for a specific keyword or niche. Sometimes creators have many videos ranking for multiple keywords, or just a few well-optimized videos that are all over search results.
• Creators with the most viewed videos that rank for specific keywords to identify who has achieved maximum exposure in terms of views.
• Creators with highest engagement in videos that rank for specific keywords, to spot opportunities for partnerships with highly engaged communities that also rank well on search.